It’s a new day for marketers. There is no such thing as the “General Market” any longer. Multicultural audiences are now driving the mainstream, culturally and economically. This is widely known.
However, simply acknowledging this shift, broadening the casting call parameters for your ads or adapting your existing commercials with a tweak here and there is not enough. All of this is cosmetic and equivalent to adjusting the hue on your brand new HD 4K TV until you see the world as you want to see it, not as it really is.
Adopting a well-meaning strategy built on lowest common-denominator insights that result in over-simplified executions sacrifices the truly effective for the expediently efficient and convenient. This is the recipe for lackluster performance.
Success in today’s complex environment comes from mining true, actionable, culturally based insights and embracing complex, multi-channel platforms that resonate with customers. There are no shortcuts. No easy formulas. No quick fixes. The marketers that win will do so because they fearlessly speak to the New American Mainstream with authenticity and bravely create meaningful, relevant platforms that resonate deeply and establish a lasting connection with the very segments that are driving growth in America today.
That’s where we come in. I invite you to stop skimming the surface and to go deep with the audiences that are waiting for you to speak to them directly.
Lopez Negrete can help you achieve Maximum Return On Cultural Intelligence™. Because, after all, the work that matters is the work that works – and that’s the right juice!